The Marketing Mix
Read, watch and listen to the latest insights from Marketing Mentor & friends
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Outreach Won't Work Without This...
Client outreach won't work for creative professionals and freelancers unless you do some relationship building by using the three tools of the Simplest Marketing Plan together.
Asking vs. Giving: How to Use Generosity as a M...
I often tell my clients not to pitch their services - ever! Not that there’s anything wrong with pitching. We all need work, and directly asking for it is one...
The #1 Key to Successful Outreach
Doing your outreach consistently is what makes it work. You can’t do a few, then drop it for a while. And that means not getting discouraged when it doesn’t work...
A New Outreach Mindset: You Come Bearing Gifts
There are clients out there for you - oodles of them - struggling with problems that you can solve for them. And if you do your outreach right, you will...