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Who doesn’t love bingo?

Posted by Ilise Benun on

If you don’t love cold-calling, you might now… Tom Tumbusch has taken the idea of “making cold-calling into a game” to the next level. He has created: Cold-Calling Bingo! And it goes without saying that everybody loves bingo. Tom says: Here's how the game works: grab your calling list and...

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How can you be a conference speaker?

Posted by Ilise Benun on

We have been following Pam Saxon’s journey as she finds new prospects and tries to position herself as an expert by going after speaking gigs. (She is using thought leadership marketing tools, which will be focused on in the Advanced Marketing Group starting the week of November 15th). Last week,...

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Will she get the gig?

Posted by Ilise Benun on

We’ve been keeping you updated on Pam Saxon’s direct outreach efforts – and here’s the latest! (The big phone call is today! We’ll let you know what happens…) From Pam: Remember how I had been going after (organization) to do workshops and present, and how once I said I wanted...

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Exactly What to Say on the Phone: Part 2

Posted by Ilise Benun on

Yesterday, I talked about exactly what I say when reaching out to prospects during “prospecting hour.” Today, I would like to share a few important tips I’ve learned along the way: 1: Your script doesn't have to be perfect the first time. Try out the initial version you come up...

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Exactly What to Say on the Phone: Part 1

Posted by Ilise Benun on

On Monday, October 25th, we are going to introduce the new 2011 Marketing Mentor eCalendar, which will merge with your calendar software to keep you on track with your marketing tasks. If you were following it today, it would remind you of these daily tasks: • Prospecting Hour• Social Networking Today, Tom Tumbusch...

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