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Guest Post: Do you get the shivers when you cold call?

Posted by Ilise Benun on

One more perspective from Jennifer Neal of K9 Design, this time comparing swimming to sales and marketing. Last week, I took my kids to their first spring swimming lesson. We picked a new rec centre this time because the water was said to be warmer and for the little ones...

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Guest Post: Marketing really is like exercise

Posted by Ilise Benun on

Today, Jennifer Neal of K9 Design challenges herself (and you) to not let yourself off the hook. Will you take the challenge? On Mondays and Fridays I set my alarm for 6:30 a.m. to be at the gym by 7:00 so that I can work out for 30 minutes and...

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Guest Post: Land with a bigger thud

Posted by Ilise Benun on

Today we are introducing our first series of guest posts from Jennifer Neal, of K9 Design in Toronto, Ontario, Canada. Jennifer and I have been working together through the Marketing Mentor program for the past 4 months now and she is having such great results with her cold calling that...

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Guest Post: The Send first/Phone first dilemma

Posted by Ilise Benun on

I don’t know of anyone (probably because my contact list is light on masochists) who actually likes cold calling. On the other hand, I’m reluctant to rule it out as a marketing technique because I keep hearing stories of how well it works, if done well. Marketing Mentee Jennifer Neal,...

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How to get a prospect’s email address

Posted by Ilise Benun on

Not long ago, I wrote a Quick Tip about how to get a prospect’s email address when all you have is their phone number. (You can read it here.) The simple answer is: Ask for it. But it takes a bit of technique. Here’s a technique that was discovered by...

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