Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a copywriting partner to designers, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).
Last time, I talked about not having any big plans for the future of my business. This realization bothered me. Shouldn’t we always be chasing something, striving for something? Is something wrong? Am I stuck?
This past week, I took inventory of my business (hoping to figure out where the heck I want to go).
I’m happy with my clients, the kind of work I’m getting, my process, my pricing, the actual doing of the work. But these thoughts plague me:
- Should I network more?
- Should I create a digital product?
- Should I aim to expand and hire an employee?
- Should I expand my markets?
Other creatives seem to be doing these things—but none of them appeal to me right now.
Self-employment has been so eye-opening over the past 5 ½ years, and I’m still learning from it every single day. It reminds me not to chase things because other people are. It forces me to decide what I really want—and encourages me to make that happen.
I’d like to officially announce, that for now:
I want to keep doing what I’m doing—just a bit more of it. I want to reach my yearly goal for 2013 and exceed it in 2014. I want to sustain the things that are working—and refine what can be better.
As of today, that’s plenty for me.
What about you?
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