Hi, I’m Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).
Last time, I did something I knew I shouldn’t. This time, I knew better.
My aunt called because she knew I did “something” with websites.
I explained: I write the words that go on websites. But the way a website looks and works—that’s a web designer.
She said: Oh, then we need a web designer. Do you know any?
After asking her budget, I got a better grasp of the “project.” It was a website for someone who was running for office, and the budget would be “maybe a few hundred dollars.”
I recommended a do-it-yourself website builder and wished her luck.
My aunt is a nice person who means well—but she is not an ideal client for me, or for you.
Have you wasted time talking to my aunt about a potential “project”?
If so, read Ilise’s series on picking a niche. Picking a niche helps us find a pool of prospects who have budgets, and who need (and understand) our offerings. The more we specialize, the less time we spend with less-than-ideal prospects.
* Time, courtesy, Shutterstock.