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Stop tweeting and start listening!

Posted by Ilise Benun on

It was Labor Day. I had just come back from the CFC and was still unpacking when a neighbor invited me to a picnic in a local Hoboken park. I whipped up some green beans with ginger and garlic and headed out with a blanket.

One neighbor brought a friend from New York. We started talking about  our dogs, of course, then eventually got around to, “What do you do?” of course.

When she mentioned she is an editor at BusinessWeek.com, my ears perked up. Then she said she’s always looking for people to write opinion pieces for her section, The Debate Room. That was an opportunity I couldn’t pass up. I put my thinking cap on. Which of my opinions should I propose?

A couple days later I followed up with an idea that had been rolling around in my head for several weeks. Ever since I got back from Bizjam in Seattle, I’d been threatening everyone, especially Colleen, that I was going to write a piece about why I won’t Twitter. This seemed like the perfect place for it.

Not only did she like the idea but my timing was perfect; they had a series on microblogging planned for this week! I had to write fast.

So I did. And here it is: Stop Tweeting and Start Listening.

Please read and comment.

The post Stop tweeting and start listening! appeared first on The Marketing Mix.

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