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Should you listen to your gut?

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

When puzzled by a decision, have people ever told you to “Go with your gut”?

I’m working on a project that, when I first heard about it, scared the hell out of me. The sheer magnitude of it made me shake in my boots. But I said yes anyway—because I completely ignored my gut.

My gut was saying, “Oh no, too big and scary, run away!” when it actually should have been saying, “Yes, this is a great opportunity. Take it!”

My gut started to create seemingly logical reasons why saying "no" to this project was a good idea. But my gut was only running scared—and these logical reasons—were ultimately based in fear, which is yet another feeling that is useless when it comes to business. (Read my post about useless feelings on the CFC blog.)

If your gut is like mine, it gets scared and nervous. And I urge you not to listen to it.

If I had listened to (the fear that took over) my gut and said "no," I’d be missing an incredible opportunity where I’m doing work I’ve never done before, in an industry I need more experience in, for a very big client, with some great partners.

Sometimes you have to push yourself out of your comfort zone into “yes” land. Sometimes, if you’re like me, you have to ignore your gut!

Is your gut reliable? Does it ever convince you to say no when you should be saying yes?

The post Should you listen to your gut? appeared first on The Marketing Mix.


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