Trade shows are great because lots of people in one industry come together under one roof, so it could be the ideal marketing opportunity.
But exhibiting at these events can be very costly. Plus, it isn’t always the best way to meet your prospects.
Here is one simple way to decide:
- if your prospects — i.e., the people you want to meet — are the vendors, don’t get a booth for yourself because you won’t be able to walk the floor and meet them.
- if your prospects are the attendees, it makes sense to exhibit so a steady stream will come by your booth to chat with you.
The next challenge, of course, is to get them to stop at your booth and chat with you. Any suggestions?