I met Marci Alboher a couple years back. She was in the audience at a talk I gave about self promotion.
I was talking about email addresses, saying that they should be relevant and convey information.
Marci raised her hand and asked if I thought "firstname.lastname@example.org" was effective from a self promotional point of view, because that’s how everyone seemed to address her.
Well, she has since continued the Hey, Marci branding process.
Now she’s got The Hey Marci Blog
And all her email addresses are email@example.com, including the NY Times, where she has a new online column called "Shifting Careers" that seems to be a lot about self promotion.
Check out Monday’s column on Introverts (free registration required).
Marci also has a book out, One Person/Multiple Careers: A New Model for Work/Life Success (Warner Business: 2007), which I know a lot of us can relate to. More info about that here.