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Pricing: What you need to know

Posted by Ilise Benun on

To accurately price a creative project, there are some facts you need to know. These are facts about your own work, and facts about your client and the project. Here are the basics:
About you
You need to know:

  • Your hourly rate
  • How long the project is likely to take (based on past experience)
  • Your overhead and mark up.
  • What the competition is charging (tricky to find out but worth trying).

About them
You need to ask:

  • Your client’s budget range.
  • The value of the project to your client. (Takes some conversation to get this info).
  • Most important factors to your client.

If you want to learn how to find these things out – join me for the first in the Creative Professional’s Guide to Money Webcast Series, this Thursday, February 10th.
And if you sign up for the entire 3-part series, you’ll receive the Creative Professional’s Money eCalendar as a thank you. It will sync with your iCal, Google calendar, etc to remind you when to pay estimated taxes and other important financial deadlines.
Details & sign up here.

The post Pricing: What you need to know appeared first on The Marketing Mix.

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