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Pricing, and what it has to do with marketing

Posted by Colleen Wainwright on

Ilise and I have been prepping our upcoming Freelancers Union webinar on pricing for graphic designers, that great organization out of New York that provides all kinds of resources for all kinds of freelance types.

While I confess to having been a bit befuddled when Ilise first asked me to co-present with her—after all, I'm more likely to give away the farm than give adequate thought to pricing—the time I've spent developing ideas for the presentation has really shown me how intimately connected marketing and pricing are, and how you can really leverage the former to do much of the heavy lifting with the latter. Great news for people like…me!

If you're a graphic designer who struggles with pricing, check it out. There will be some Q&A at the end, plus Jennifer at Freelancers Union said she'll set up a forum thread in advance for people who want to discuss concepts and share ideas about the seminar.

Pricing Strategies for Graphic Designers Webinar

Date: Tuesday, January 27, 2009
Time: 7:00 PM to 8:30 PM (EST)
Location: Your computer and phone.
Cost: $30 for Freelancers Union members; $40 for non-members

Register here.

NOTE: Membership to Freelancers Union is f-r-e-e, people, offers some sweet bennies (esp. for folks living in the NY-NJ-CT area) and, as they say, sends a message to the Powers That Be that this is a new world and freelancing is a big part of that.

The post Pricing, and what it has to do with marketing appeared first on The Marketing Mix.


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