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Polka dot taxis and a business model to admire

Posted by Ilise Benun on

Jonathan Cleveland of Cleveland Design, runs his business like a well-oiled machine, expertly and passionately. It always makes me smile when he gets recognized for his amazing work (which happens often).

In Today, a publication from University of Central Missouri publication (Jonathan’s alma matter), Jonathan has been profiled in the article, “Doing Good.” Here is an excerpt:

Imagine walking through Piccadilly Circle in London with dozens of taxis, hundreds of people and bright lights of billboards circling around you. Among this dizzying array of motion and colors, one thing captures your eye. It's a London taxicab, but its color is not your typical yellow; it's orange and covered in polka dots.

The unique taxicab that stopped you in your tracks is the visual product of Cleveland Design, a company founded in Boston and owned by Jonathan Cleveland, a 1984 Central Missouri alumnus. The weekend brainstorming session that inspired the striking cab (more than 70 on the streets of London) paid off for his firm – winning an international design award and accomplishing the mission of bringing the global brand of Thomson Reuters, one of his largest clients, to the streets of London.

With clients ranging in size from multi-national corporations to small startups, Cleveland is known for not only his creative talent but for a deep commitment to use design to make a difference. Take, for instance, his work on the community project, Fidelity FutureStage, a music and theatre program sponsored by Fidelity Investments that inspires children in the arts. Queen Latifah hosted the playwriting contest, Elton John was honorary chair, and the winning plays were produced on Broadway.

Read more here: http://www.ucmo.edu/today/article6_last.cfm

The post Polka dot taxis and a business model to admire appeared first on The Marketing Mix.

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