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People need people (who get it)

Posted by Deidre Rienzo on

Welcome to Week 39 of my adventure of following the Start Up Grow Your Business Marketing Plan + Calendar and Week 2 as a member of the Marketing Plan Group. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning from my group experience.

Last week I started the Marketing Plan Group, and the whole idea of a group has given me a lot to think about. I think one major challenge for self-employed people is finding other self-employed to interact with – one’s who get it – and getting into the habit of putting themselves around those people on a regular basis. When you work in corporate-land, you might have to learn a few things, but you never have to learn how to put yourself in the proximity of people – because they’re already there.

It takes a self-employed person to understand what self-employment is really like. The challenges, the rewards! Which leads me to why I’m so excited about my new group buddy. We had our first buddy chat yesterday. (These take place every other week when the group isn’t meeting as a whole.) She’s great. I can already tell I’d have no problem picking up the phone to call her, and I hope she feels the same about me. It was tremendous to have someone to connect with on that level.

My buddy was saying the best thing about the group for her (besides learning and growing her business) was actually talking to someone like me, and the other group members, who are in the same boat! I can’t agree more.

Our homework this week is a few tasks to help us pinpoint our target markets. We looked over our homework but neither of us put pen to paper yet… instead, we started the thinking process together. We bounced our ideas off each other.

The point is, my buddy and I (and the rest of the group) are learning. We’re all learning together. We’re all experimenting to find what works. And our buddy chat is an environment where we can do that. We don’t have to be experts, we can just be two people trying to find our way, and helping each other where we can.

The group dynamic is fantastic for two reasons. First, because I'm learning, and second, because I'm doing it with others who are like me – at a time when I can say for certain, I NEED PEOPLE. I’m looking forward to the group call next week because everyone will be talking about choosing their markets, and we’ll get to hear Ilise’s thoughts on everyone’s homework including our own, which I think will help us understand the broader spectrum.

In closing, it has become abundantly clear that self-employed people need self-employed people – and I’m thrilled that this Marketing Plan Group provides just that. Am I gushing? I just can’t help it. It feels so rewarding to have a new buddy, a new group, and a commitment to grow my business in the pipeline.

Do you need people too? How, and where, do you find them?

The post People need people (who get it) appeared first on The Marketing Mix.

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