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Niche #9: Company Size and Need Focus

Posted by Ilise Benun on

PANK_thumb_medTo Specialize or Not to Specialize - How 5 Happy Freelance Creatives Found Their Niche. Thumbnail. 500 x 500 px

Today, I’m continuing my blog series focusing on the 10 niches featured in the new Pick A Niche Kit (available now in the Marketing Mentor Online Shop) with Niche #9.

Niche #9: Company Size and Need Focus

Definition: This approach to focus is especially relevant to you if you want to work locally, allowing you to market to a range of business sectors with common needs related to their sizes.

Example
Fat Cat Strategies
fatcatstrategies.com

Focus:
Local small business

Tagline:
None

Homepage message:
Your virtual marketing department

Positioning message:
We recognize that our clients have multi-faceted marketing, production and support needs. But, finding that ‘one perfect staff person’ who has all the skills and experience required to fulfill those needs is extremely difficult.
That’s where we can help.

Highlight:
This firm targets local businesses and therefore can’t afford to narrow vertically. Instead, they focus on the role they play for a specific size of business with particular needs.

9a-fatcatstrategies

There is one more example of Related-Industry Focus plus 9 more niches featured in the new Pick a Niche Kit – download it now for the pre-sale promotional price AND you’ll get the BONUS ebook from FlauntMyDesign.com. To Specialize or Not to Specialize: How 5 Happy Freelancers Found Their Niche. And sign up for the free 30-minute mentoring session with Ilise Benun.

PANK_thumb_medTo Specialize or Not to Specialize - How 5 Happy Freelance Creatives Found Their Niche. Thumbnail. 500 x 500 px

The post Niche #9: Company Size and Need Focus appeared first on The Marketing Mix.


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