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Niche #8: The Way You Work Focus

Posted by Ilise Benun on

PANK_thumb_medTo Specialize or Not to Specialize - How 5 Happy Freelance Creatives Found Their Niche. Thumbnail. 500 x 500 px

Today, I’m continuing my blog series focusing on the 10 niches featured in the new Pick A Niche Kit (available now in the Marketing Mentor Online Shop) with niche number eight. Missed the first seven? Read the series here.

Niche #8: The Way You Work Focus

Definition: This focus steers clear of the target market and their industries, emphasizing instead a particular aspect of how you work or your process that is relevant to the clients you seek, like the fact that you’re reliable or responsive.

Example
Whole Brain Creative
wholebraincreative.com

Focus:
Productivity/effectiveness

Tagline:
None

Homepage message:
Where to go to get it done

Positioning message:
Whole Brain Creative works with creative agencies, in-house marketing departments, and smaller firms that may not have a creative department but know they need one. Together, we develop strategic marketing communications that incite action — whether that means getting the target audience to buy a product, a service, an idea, or an argument.

Highlight:
This firm emphasizes a common problem that most prospects have — to get stuff done — then proceeds to position itself as the resource to solve the problem for three specific vertical markets.

8a-wholebraincreative

There are 9 more niches featured in the new Pick a Niche Kit – download it now for the pre-sale promotional price AND you’ll get the BONUS ebook from FlauntMyDesign.com. To Specialize or Not to Specialize: How 5 Happy Freelancers Found Their Niche. And sign up for the free 30-minute mentoring session with Ilise Benun.

PANK_thumb_medTo Specialize or Not to Specialize - How 5 Happy Freelance Creatives Found Their Niche. Thumbnail. 500 x 500 px

The post Niche #8: The Way You Work Focus appeared first on The Marketing Mix.


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