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Niche #4: Technology Specialization Focus

Posted by Ilise Benun on

PANK_thumb_medTo Specialize or Not to Specialize - How 5 Happy Freelance Creatives Found Their Niche. Thumbnail. 500 x 500 px

Last week, I launched my series of blog posts focusing on the 10 niches featured in the new Pick A Niche Kit (available now in the Marketing Mentor Online Shop). So far, I’ve demonstrated a vertical niche, a horizontal niche, and a horizontal/vertical combo. Now, it’s time to get a bit more technical…

Niche #4: Technology Specialization Focus
Definition: By narrowing beyond a focus on a horizontal service, like web design, you can focus further on a particular technology to deliver that service, like Drupal, SquareSpace or WordPress. The trick with this type of focus is to find the people who know they need that particular technology.

Example
Laura M. Foley Design
lauramfoley.com/wordpress

Focus:
PowerPoint Design

Tagline:
Cheat death by PowerPoint

Homepage message:
More than just pretty slides … presentations that work. Do you want to become a better PowerPoint communicator? How great would it be to have the edge when you’re making a sale, creating training materials, presenting to a classroom? You can learn how to Cheat Death by PowerPoint or allow me to redesign your deck to get you the results from your audience that you’re looking for.

Highlight:
Laura Foley calls herself the Cheater of Death by PowerPoint. She can do anything related to PowerPoint — training, mentoring, presentations and workshops. She has positioned herself as the designer who knows PowerPoint, and she’s built a virtual empire based on it. So many designers hate PowerPoint, the field was wide open to her! If you can find a technology nobody else wants to deal with, you’re golden (for a while, at least).

 4a-lauramfoley

There are 9 more niches featured in the new Pick a Niche Kit – download it now for the pre-sale promotional price AND you’ll get the BONUS ebook from FlauntMyDesign.com. To Specialize or Not to Specialize: How 5 Happy Freelancers Found Their Niche. And sign up for the free 30-minute mentoring session with Ilise Benun.

PANK_thumb_medTo Specialize or Not to Specialize - How 5 Happy Freelance Creatives Found Their Niche. Thumbnail. 500 x 500 px

The post Niche #4: Technology Specialization Focus appeared first on The Marketing Mix.


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