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Niche #3: Horizontal + Vertical Combo Focus

Posted by Ilise Benun on

3a-horizontal-vertical

Last week, I launched my series of blog posts focusing on the 10 niches featured in the new Pick A Niche Kit (available now in the Marketing Mentor Online Shop). I demonstrated a vertical niche and a horizontal niche.

Today, I’m talking about a combination of the two.

Niche #3: Horizontal + Vertical Combo Focus
Definition: This very narrow focus model is identified by the intersection of vertical focus areas (client-driven) and horizontal focus areas (service-driven). One of the main benefits of a focus this narrow is that there’s not a lot of competition.

Example #1
Bryn Mooth
brynmooth.com

Focus:
Writing about food and design for news publishers and marketers

Tagline:
“Writing about food, wellness and design”

Homepage message:
I help publications, creative firms and brands tell mouthwatering stories to their audiences. And I can bring a tasty approach to copywriting for your next project.

Highlight:
Bryn Mooth’s focus works both vertically and horizontally. She serves two primary niches: food and design. And within those vertical niches, she offers a range of services, from writing journalistic articles for publication, to crafting sales-oriented marketing copy. In the food category, for example, she contributes writing and editing to a regional food magazine, and contributes B2B event-marketing copy to a food industry association.

3b-brynmooth

Example #2
Dando Projects
dandoprojects.com

Focus:
Alcohol branding

Tagline:
None

Homepage message:
None

Positioning message:
Dando Projects is a full service design studio specializing in alcohol branding. Dando is rooted in a community of artists who work in fashion, magazine and web editorial, photography, illustration, advertising and bring a fine arts sense to brand identity. Dando Projects gets their clients’ products off the shelves and into the hands of enthusiasts.

Highlight:
The homepage has nothing but images to convey their focus: beautiful bottles of booze — and it works!

 3c-dandoprojects

There is one more example of the Horizontal + Vertical Combo Focus PLUS 9 more niches featured in the new Pick a Niche Kit – download it now for the pre-sale promotional price AND you’ll get the BONUS ebook from FlauntMyDesign.com. To Specialize or Not to Specialize: How 5 Happy Freelancers Found Their Niche. And sign up for the free 30-minute mentoring session with Ilise Benun.

PANK_thumb_medTo Specialize or Not to Specialize - How 5 Happy Freelance Creatives Found Their Niche. Thumbnail. 500 x 500 px

The post Niche #3: Horizontal + Vertical Combo Focus appeared first on The Marketing Mix.


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