Niche #10: Issue-Driven Focus
Definition: There are more and more creative professionals using issues, such as the “green movement” and sustainability, as their focus. Be careful with this: some issues are fleeting trends, gone before you can revise your web site, while others have more longevity. Either way, if an issue is not yet in the mainstream, it may take additional marketing for prospects to understand.
Copy that creates action for creative professionals and green businesses.
This copywriter is protecting himself from the relative newness and narrowness of the “green” market by also targeting the unrelated market of creative professionals and agencies.
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