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Newsletter overload, and how to circumvent it

Posted by Ilise Benun on

In an article entitled "Inbox Feng Shui" on ClickZ yesterday, Karen Gedney outlines the woes of e-newsletter overload, an affliction I’m more than familiar with, and describes a recent pruning session that was accompanied by, if not heartache, a few twinges of guilt here and there.

She also noted a few newsletters she’d hung onto, most notably one by our own, beloved Ilise Benun, noting that excellent content in an easy-to-digest format made it easier to keep one on the short list—something I wrote about here a couple of weeks ago.

Anyone else have any newsletter dos/don’ts, pet peeves or wish lists they want to add?

The post Newsletter overload, and how to circumvent it appeared first on The Marketing Mix.

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