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Networking on the way to networking

Posted by Ilise Benun on

On my way to a networking event the other day, there was a woman in the elevator with me and I knew she was attending the same event because I overheard her asking the doorman a question about it.

I smiled and told her that’s where I was going too.

"Oh really," she said, "And what do you do?"

Knowing that this event was for small business owners, I said, "I help small business owners grow their business. What do you do?"

And she said, "Well, I’m a small business owner and I do video production."

I’ve said that before but no one has ever essentially taken my cue that way. She instantly identified herself someone I might be able to help, establishing a connection between us and planting the seed for continuing a conversation, which we will be doing next week when we have coffee.

The post Networking on the way to networking appeared first on The Marketing Mix.


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