On Monday, I participated in David Bain’s Digital Marketing Radio Christmas Special, where 54 “experts” answered this question:
“What is your digital marketing prediction for 2016 and how will this impact businesses?”
My 1 minute of fame starts at 15:50 and here’s what I said: Get Comfortable Going Live
With more and more content bombarding us, much of it scripted, edited and therefore fake, I think people will be drawn to, even perhaps crave, what is live, imperfect and therefore authentic.
Authenticity manifests in digital marketing as live content – real people in real time, without make up, without rehearsal (sometimes even without preparation), being spontaneous, often making mistakes and being imperfect.
As a marketer, that means you need to get used to showing yourself.
The truth is, live presenting is one of the most effective ways to engage your prospects— sometimes better than writing, because by seeing and/or hearing you, they get a sense of you as a person, and that often makes them feel like they know you, thereby instilling trust — if you do it well.
So you have to be comfortable (or get comfortable) doing that. It takes practice but it can be very effective once you get in the groove.
Audio, video, the tools are there – we’re using one of them right now! Periscope, Blab, Meerkat and who knows what’s next.