Welcome to Week 41 of my adventure of following the Start Up Grow Your Business Marketing Plan + Calendar and Week 4 as a member of the Marketing Plan Group. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning from my group experience.
This week’s homework is to do some reading and (podcast) listening about target markets – and to complete the “Locate Your Target Market” worksheet.
I called my buddy to chat about our progress.
A little bit about my buddy:
My buddy is a funny, outgoing, vegetarian graphic designer in Georgia. She works from home and has two (adorable) small children and a (very cute) dog. She cracks me up when we talk, and she comes out with the most insightful and helpful ideas.
Last week, for the group call, my buddy had a list of 10 possible target market which she had narrowed down to three. But she still felt these three markets were very broad, and wasn’t sure if they fit. On the group call, Ilise was talking to her about her three chosen markets and said, “What about this market?” Churches and Christian Ministries was one of her 10 possibilities but it didn’t make it to the narrowed three. My buddy felt it would be an excellent market, but was nervous to add it to her final three because it was so specific, and because she didn’t have tons of experience in that particular market.
When I talked to my buddy today, she said she felt so relieved that she finally had a specific market to explore. And now that she has a market, she is like a bullet! On track, motivated, taking action steps and ready to take over the world as a graphic designer for Churches and Christian ministries.
This all happened for her, in just a few weeks, because of this group. She is so inspiring to me – and I’m thrilled to have such a rockin’ buddy.
A little about our homework:
Like I said, our homework is filling out the “Locate Your Target Market” worksheet. It’s amazing how when somebody lays out the questions for you – it all makes so much sense, and it becomes so much easier! This worksheet is helping us pinpoint which groups our target markets belong to, where they go, what they read, what lists they are on, etc…
A little about me and my market:
Ok, I realize that my market, “web designers” could probably be narrowed a little more. My buddy suggested I try narrowing MYSELF in an effort to narrow my target market. She asked what I like to write websites about, what I’m better at and what I’m not so good at. I said I like writing websites for certain types of businesses: lifestyle, creative, food, feng shui, home staging, real estate, personal services, etc. I said I don’t want to do technical writing: medial, financial, scientific.
I can see how narrowing down my areas of “specialty” will also help me to narrow my target market. I’m going to add an area of my website where I say something like, “Different industries have different tones; I write best for these industries:”
Have you narrowed yourself in order to narrow your market? Any advice?