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Monday = Research

Posted by Ilise Benun on

If you have the latest Creative Professional’s 2013 Marketing Plan + Calendar, then you know that all it takes to get the work you want is one marketing effort per day. But you must do it every day. This year’s plan (which is totally different from last year’s) gives you that one task to do every day. (If you don’t have the new plan, get it here.)

It’s no secret: Monday is for research. Everyone’s easing into their week and so should you. Start off the week with some simple marketing research. That way, you’ll be ready for the tasks to come later in the week.

On Mondays the plan tells you:

  • What to search for
  • How to search for it
  • Where to start your search
  • What to look for in an ideal client

I’ll be outlining the basics of the 2013 plan, and sharing my updated perspectives and trends for 2013, in my free annual pep talk (webinar) this Thursday, Jan 10 at 2 PM EST. Join 1100+ colleagues and sign up here. (Even if you can’t make it you’ll get the recording.)

The post Monday = Research appeared first on The Marketing Mix.

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