This past snowy Sunday morning, I read the latest email newsletter from
Michael Katz, who writes the
Email Newsletter on Email Newsletters.
Somehow, every week, he manages to tell an interesting story and weave
it into a pithy metaphor about marketing. This week's, about warm
versus cold prospecting, is brilliant — and brilliantly written.
Plus he records it every week for those who prefer to listen. I highly
recommend that you ingest it here in whatever format you prefer.