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Mentoring is all the rage

Posted by Ilise Benun on

Thanks to good search engine optimization and keyword placement, I was found on the web earlier this year by Fabianne B. Wolff Gershon, Director of The Thypin Oltchick Institute for Women’s Entrepreneurship at FEGS.

Fabianne had been searching online for experts to be part of a panel discussion called, "Mentors are the Key to Your Business’ Boom." It was held last month in New York and I was flattered to be on a panel with Sheila Wellington, a professor at NYU’s Stern School of Business and former President of Catalyst and a colleague I’d lost touch with, Joanna Krotz, business journalist and president of Muse2Muse.

It was interesting to be speaking on the topic of "mentoring" (rather than marketing) and to think about the various types — formal and informal, short term and long term. We all agreed that, although mentoring is very trendy right now, it’s not something to take lightly and requires a strong commitment from both parties. (You can read the summary of the event here.)

Check out their resource-rich, NY-centric Partners page.

This event is also where I met Reg Foster of IBM, who was promoting their new resource web site for small business owners.

The post Mentoring is all the rage appeared first on The Marketing Mix.

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