I’m thrilled to be at the Savannah College of Art & Design working on an innovative partnership between HOW Design Live and SCAD, the Executive Education Sponsor for 2016.
One aspect of this partnership is a virtual lecture series in which I’m interviewing leading creative visionaries (i.e. HOWLive speakers) about how they are building on their design foundation and using their creativity to do something meaningful — that’s the common thread amongst all of them!
Here’s my favorite idea from the first interview in the series with Matthew Manos, who can’t be 30 years old and is already an award winning artist, strategist and author, not to mention Founder and Managing Director of verynice, a global design-strategy consultancy.
One of the many things that sets verynice apart is that they implement the “Give Half” business model that Matthew pioneered (and wrote a book about, “How to Give Half Your Work Away For Free,”)
Apparently, this business model has some interesting by-products.
Matthew shared in the interview that when his firm is competing with other design firms, all other things being relatively equal, his firm is often awarded the project. Why?
Because clients like the fact that they give half their work away for free — even if the new client is paying full price.
Find out more about how they do that:
- Listen to the podcast of our live interview.
- Watch the video of the interview (it’s a bit out of sync due to wonky Internet)
- Listen to my HOWLive podcast interview with Matthew.
You can also watch the other interviews:
- Jason Fried of Basecamp
- Tiffany Shlain
- Lana Rigsby of Rigsby Hull (coming soon)
- Kate Aronowitz (coming soon)
And be sure to join me at HOW Design Live in Atlanta, May 19-23, 2016. Save $50 with my promo code: “BENUN50”
The post Matthew Manos: HOWDesignLive@SCAD Lecture Series 2016 appeared first on The Marketing Mix.
Share this post
- Tags: #HOWLive, Announcements, creative entrepreneurs, HOW Design Live, Inspiring stories, Interviews, Matthew Manos, Posts by Ilise, SCAD