Of course, we all have our email addresses on our business cards and our business websites. But often enough that it shocks me, people still neglect to include email contact info on a business blog—a place where potential clients are hovering all the time!
If you fear bots harvesting your address, you don’t have to provide a link (bots troll for links); instead, spell out your email in text that bots can’t "grab": on my personal blog, I use communicatrix – at – gmail – dot – com.
Better yet, throw up a link (you want to make it easy, remember?) and either: (a) get yourself a good third party spam filter; or (b) set up one address just for the blog with gmail, which has built in kick-ass spam filtering.
Anyone can get a gmail addy now for the asking, I think, but if you want an invite, I’d be happy to send you one. Just email me.
The post Marketing 101: Is your email address on everything? appeared first on The Marketing Mix.