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Marketing 101: Is your email address on everything?

Posted by Ilise Benun on

Of course, we all have our email addresses on our business cards and our business websites. But often enough that it shocks me, people still neglect to include email contact info on a business blog—a place where potential clients are hovering all the time!

Spam worries?

If you fear bots harvesting your address, you don’t have to provide a link (bots troll for links); instead, spell out your email in text that bots can’t "grab": on my personal blog, I use communicatrix – at – gmail – dot – com.

Better yet, throw up a link (you want to make it easy, remember?) and either: (a) get yourself a good third party spam filter; or (b) set up one address just for the blog with gmail, which has built in kick-ass spam filtering.

Anyone can get a gmail addy now for the asking, I think, but if you want an invite, I’d be happy to send you one. Just email me.

The post Marketing 101: Is your email address on everything? appeared first on The Marketing Mix.

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