If you’re struggling to find content for your next newsletter, take a look at this post written by Deidre Rienzo for the Market It Write blog:
Newsletter writing is like cooking a meal. Many ingredients and preparation methods are available. Fortunately, not every piece of the meal needs to come from scratch. For example, you can pair a homemade sauce with frozen pasta and serve it with a gourmet salad from the market down the street.
You don’t have to milk the cow to make the ice cream. And the same goes for newsletters.
Every newsletter can benefit from a mixture of fresh, existing and outside content. How much of each? The balance is up to you. Figure out what creates value, tempered with a realistic view of the resources you can commit…
Where do you find your newsletter content? Any tips?