As I coach creative professionals on growing a business, I see the big changes happening in our field. To survive, whether you work solo, for design firms or in-house groups—you have to know more, think strategically, and bring that expertise to your clients, who can’t afford to make a mistake. That’s why I’m seeing creatives taking on a more proactive, expert role and offering broader, more thoughtful and strategically creative services.
When we began assembling the lineup of speakers and topics for this year’s Creative Business Program at HOW Design Live, I knew we wanted to teach you those strategic skills. I want you to leave Chicago with the confidence to say, “Yes, I can do this! I have the expertise.”
I’m especially excited about this year’s lineup of speakers. So far, I’ve interviewed three of them as part of the HOWLive Speaker Podcast Series.
- Why Rejection Is Difficult for Creative Professionals (podcast/interview with Mark McGuiness about handling rejection and criticism).
- Why Creatives Struggle With Pricing (podcast/interview with Rob Harr on how to make hourly pricing work).
- Growing a “merch” business (podcast/interview with Aaron Draplin on how he has built his product line).
Stay tuned to the Creative Freelancer Blog for more interviews with HDL speakers…
If you haven’t already registered, HOW Design Live is approaching quickly (May 4-8 in Chicago). Tomorrow is the last day to save $200! And don’t forget to use my code (MENTOR) for an extra $50 off! Register here.
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