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It’s all an experiment

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

More than ever, I feel like business is an experiment about what works and what doesn’t. I’m more comfortable trying things out, being open to new ideas, and doing things differently—to see if it works.

And does it work? I met my goal in January—for the first time in many months—and that, my friends, is not experimental. It’s real money in the bank.

What’s working for me lately?

  • That will be $500-$650. For the past few months I’ve regularly been quoting in ranges. I track my time, and when the project is over, I bill accordingly. It allows for a little scope-shift, and helps me charge a little more where appropriate, even though initially I’d be hesitant. This project will be simple, I’ll think, and then I’ll end up spending more time than expected.
  • Get an “ok” first. I’ve been discussing the scope of project, and talking price, before putting an estimate together.
  • My newsletter. I think it’s one of my best tools, and my January newsletter (Have you spoken to Alex lately?) had the best open rate yet. It’s all about experimenting with the subject lines, and I’m really having fun with it.
  • That gets an “8” for importance. I’ve been using a list to keep me on track with my projects. I rate them in order of deadline and importance, and check them off one by one. I never rated anything before, but when feeling overwhelmed, this really helped.
  • Saying hello. I’m networking on LinkedIn more regularly, sharing in group conversations even when I think my input may be silly, and occasionally sending people messages to introduce myself. That’s what LinkedIn is for, after all, right?
  • Simplifying with rate sheets. I think “price menus” are frowned upon, but I created a rate sheet (with ranges) for the web designers who offer my services regularly. Now they can automatically include a range for copywriting services in their estimates, and we can talk about the details as the scope of their project gets clearer. 
  • Time for fun. Since it’s not all about work, I also managed to take a few days off in January to climb a mountain.

Maybe a wider range of methods can lead to a wider range of success.

Do you have any experiments that turned into successes? Please share…

The post It’s all an experiment appeared first on The Marketing Mix.

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