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“Is this the right niche for me?”

Posted by Ilise Benun on

Humphrey at hotel

One of the best reasons to have a niche (and there are many) is because it reduces that scattered feeling of being all over the place. Even better, it puts you in control of your business.

I am speaking from my own experience, plus what I hear from so many clients and other creatives who take advantage of my free mentoring session (especially if they have gone through the Pick a Niche Kit which is on sale at the moment).

Often, after going through the niche process and struggling with a few different niche ideas, you may want to get my feedback on whether the niche you have come up with is the “right” one.

While only you can know what’s right for you, I can share my perspective of shepherding hundreds of creative professionals through this process over my 25+ years in business and seeing which niches work best for which creatives.

And I can ask a few pointed questions to help figure it out:

  • Can the niche afford you?
  • Do you know where to find them?
  • Are there enough of them? (You many not need that many, but there have to be enough.)

The first question is the most important — often the top criterion. If the answer to that question is “no,” then you don’t have to waste any more time. You can just move on.

It’s like looking for a hotel when traveling with a dog. The only question that matters is whether they are pet-friendly (and in my case, take big dogs). If not, I keep looking.

What is that top criterion for you?

P.S. If you’ve been curious about The Pick a Niche Kit, find details here…

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