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Is summer slow? Or is there just less traffic?

Posted by Ilise Benun on

People are telling me, “The summer is slow. Everyone is on vacation.”

You can use this two ways:

1. As an excuse to take it easy
2. As a reason to reach out

Perhaps the lazy days of summer mean that your prospects are slow too. 

And if they’re slow:

  1. They probably have more time to talk to you.
  2. They could be more open and receptive.

Try shifting your perspective and using the slow days of summer to make contact, instead of shy away from it.

If you still have time after prospecting—here are a few Toolbox products that can turn your slow time into tools that will benefit you all year long.


The post Is summer slow? Or is there just less traffic? appeared first on The Marketing Mix.

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