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Is any publicity good publicity?

Posted by Ilise Benun on

That’s what they say — no matter how negative, the visibility is what counts.

I’m not sure I agree with that statement in general, but I was thrilled when I got a call from Time Out New York recently, a widely-read magazine that lists local happenings.

They wanted to publish a blurb about my Sept 23 free workshop at the New York Public Library of Science, Industry and Business. No question that’s great exposure.

A few days later, I got a call from the Assistant Editor, who wanted to see how well the self promotion specialist promotes herself. So I gave him my 10-word blurb, talked for 5 minutes about what I do. And here’s what they printed.

Positive or negative? Good publicity? Will that drive people to the event? (BTW, if you’re free on Tuesday evening, I hope you’ll come to the workshop.)

The post Is any publicity good publicity? appeared first on The Marketing Mix.

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