Welcome to Week 36 of my adventure of following the Start Up Version of the Grow Your Business Marketing Plan + Calendar. In my posts, I talk about my voyage down the road of self-employment as a virtual marketing assistant turned website copywriter and my achievements and roadblocks along the way.
In the past few weeks I’ve been getting a lot of inquiries from prospects who have found me online.
But just because they are plentiful, doesn’t mean they’re right for me. I’ve been saying “no” a lot. Here are the various reasons why I’ve said “no”:
- Not enough money. If they want me to work for less than my rate, the answer is “no.”
- Prospects who are ultra-flaky. If they have no idea what they want, or are moving in 50 different directions at once, we aren’t going to be compatible.
- Prospects who want miracles. I need clients who have realistic goals and who I can really help achieve those goals. If they want to me write one article and expect that article to bring them 50 new clients, I say “no!”
- If it’s boring or the work doesn’t interest me, I say “no.”
- If I’m not suited for the job or someone else can do it better, it’s a “no.” For example, a lawyer got in touch with me. Lawyers aren’t in my target market, and gaining that kind of experience isn’t a priority for me, so I sent him to a contact with legal marketing experience.
My best approach is to be honest about what I can do, what I want to do, and to have an full arsenal of people I can recommend if it’s a good prospect for someone, just not for me.
Doing this keeps me “on track” by allowing me to pursue ideal clients, and makes me feel in charge of my business. And it gives me more time to say “yes” when those ideal clients do inquire – which is exactly what happened this week.
PS. Ilise also wrote about saying “no” in her latest Quick Tip. Check it out.
Week 36 Recap: This week, I worked on my website meta tags and spent some time refreshing my head and gearing up for my group experience! (I’m taking part in the upcoming Marketing Plan Groups.) I’ve also noticed that my Biznik-ing has slipped recently, so I’m recharging those efforts.