Welcome to Week 20 of my adventure of following the Start Up Version of the Grow Your Business Marketing Plan + Calendar. In my posts, I talk about my voyage down the road of self-employment as a virtual marketing assistant, my achievements and roadblocks along the way, and I include a weekly recap at the end.
Last week, two people said to me, “Deidre, you are a virtual marketing assistant…(one person even spelled out V-I-R-T-U-A-L)…you should be Twittering!”
And they are absolutely right. I should be Twittering. But that still doesn’t make me want to be Twittering.
See the problem?
I do claim to be a virtual assistant which I take to mean that I work with you virtually. Although, I suppose it might also imply that I am hip to the virtual world (and can help you with your virtual needs).
Have you ever tried to maintain an exercise routine doing something you hate? If you detest running, it can be very hard to maintain a running exercise routine. But if you love, for instance, tennis, that can more easily be incorporated into your life. Because if you like it—you’ll stick with it.
Yes, you can force yourself to run 5miles, but even if you manage to do it regularly, your heart won’t be in it.
Does the same go for marketing efforts?
I could force myself to Twitter. I could even (and maybe should) force myself to network more on LinkedIn. These days, the only online networking I’m enjoying is Biznik. But you know something? I’m doing it regularly. I enjoy it, I’m learning, and I’m making new connections. I feel like I’m really getting something from it.
Am I implying that I should enjoy every bit of marketing that I do?
Yes, maybe I am. And why shouldn’t I?
If, (and just for an example, let’s pretend they do) Twitter and cold calling produced the same results, which one would I rather do? Cold calling, hands down. Why? Because it allows real-human conversation and it doesn’t make me feel like I have attention deficit disorder.
With cold calling, I feel like after each call I’ve accomplished something. But with Twitter, I felt I was never doing enough. I’ve said it before. I’d rather be really focused in a few directions than be half-assed in lots of directions.
So, back to the dilemma.
Can a “virtual” marketing assistant not Twitter? Can a “virtual” marketing assistant abhor Twitter? (I’m not discounting Twitter’s potential value for others… I’m just talking about my own personal comfort level.)
Here are my thoughts…
The idea of shifting my business has entered my head. Most of what I do is writing and editing, and I enjoy it. Maybe I don’t want to be a virtual marketing assistant anymore. Maybe I want to be a marketing copywriter. Maybe I'm not doing the word "virtual" enough justice.
OR, maybe I can continue to be a "virtual" marketing assistant, and simply be a marketing assistant who offers certain services, and does so virtually.
Either way, I should probably remove “update and maintain social networking profiles” from my services page… because truth be told… I’d rather stick a fork in my eye than maintain someone’s Twitter presence. As they say in Ireland, it wrecks me head!
I’m stubborn, I know.
Ah, who knows? Maybe at Week 40 I’ll be raving about Twitter. I guess only time will tell. But until then, please tell me what you think about my virtual Twitter dilemma?
Week 20 Recap: Wow, it's week 20 and I'm still going. I'm Biznik-ing, I'm calling, I'm busy with work. Things are rocking and rolling over here. Are you still following along? How's it going?