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I knew I shouldn’t do it, but…

Posted by Deidre Rienzo on

shutterstock_152657840

Hi, I’m Deidre. In my posts, I talk about my voyage down the road of self-employment as a web copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

Need a reminder about why we (should) focus on providing particular services to particular types of clients? Here it is.

An incredibly lovely client was having a little trouble with her MailChimp template. She’d gotten it designed (by someone she found on a crowdsourcing site—red flag #1) and couldn’t get a certain section to do what she wanted. She was wondering if I could help.

The voice in my head was loudly saying:

  • Don’t do it, Deidre!
  • You’re not a designer.
  • You love MailChimp. Don’t ruin it!

But my blind desire to help won out.

With the preface that I was by no means an expert, I said, “Sure, send me your login info and I’ll take a look.”

Four hours (of hair-pulling and frustration) later I had broken her template, accidentally fixed it, reached out in a panic to the wonderful Jill Anderson, felt like the dumbest person in the universe, considered running away, yelled at my husband on the phone, and emailed my client the whole long story.

My client was so sweet and grateful and even apologetic! Ultimately, I felt awful for trying to do something I couldn’t, she felt bad, I bothered Jill (even though she was so gracious about it), and I lost hours of my day. Fortunately, everything ended up kinda-okay and no permanent damage was done.

Every now and then, just when I feel like I’ve got things sorta-figured-out, I do something stupid and remind myself of valuable lessons. In this case:

  • Just say no.
  • Do what you’re good at.
  • Quick “favors” can end up being big disasters.

On the up-side, I’m lucky and grateful to have such understanding clients and helpful partners! This could have been a whole lot worse…

For the foreseeable future, I’m sticking to writing copy!

Computer frustration, courtesy, Shutterstock. 

The post I knew I shouldn’t do it, but… appeared first on The Marketing Mix.


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