What if you hate marketing? Well, I received this question recently, so I wrote an article to answer it for the Lab at Agency Access. Here’s how it starts…
Question: How can I create a solid promotional and marketing campaign when I have no interest in spending time on it?
First of all, no one does marketing because they are "interested" in marketing. You are interested in the work and the money and any other reward that comes from doing the work. Marketing is how to get what you’re really interested in.
The secret to a full pipeline of high quality prospects that convert into well-paying projects is actually no secret at all: it just takes consistent marketing. You need a "marketing machine": a well-oiled promotional system that brings you into constant contact with your best prospects. This way, you're not reinventing the wheel each time you need work.
Have you overcome your “hatred” of marketing? How did you do it?