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How much sharing is too much?

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

In today's world of social sharing, prospects and clients have access to all sorts of information about you. Ilise and I were pondering recently, How much sharing is too much? How much do prospects really want to know?

A few weeks ago, I wrote about how I was a stressed-out mess.  Is sharing too much something I should be concerned about?

I write these posts for my fellow creative professionals, but at the same time, web designers are my target market. So, many of my clients get to know me because of these posts. Should they know when I haven’t left the house for three days? What will they think?

One of my amazing clients saw my post and said, “Oh my goodness, I’ve totally been there. Let me help…” She was so supportive, and offered some great tips on getting my workflow and stress levels under control.

What would potential clients think? I can’t work with this girl. She’s bonkers. The outcry of support via comments was tremendous because I know people can relate, but was this honesty ruining my chances of building client relationships?

I err on the side of there’s nothing wrong with being human. My fellow creatives, and my market, can relate, I’m sure. Plus, I’m a bit nutty at times. Potential clients would surely figure this out upon talking to me! If my market were corporations, I might see more reason to tone it down … but then again, I wouldn’t be out there blogging about the trials and tribulations of self-employment if my market were corporations.

A lovely designer named Julie sent me an email after my post that said:

Loved what you had to say in the blog post I just got. So relatable. Love to read from an honest point of view. Love your writing style!

It was perfect timing. I posed this same question to her, about how much is too much, and what my post makes her think of me as a potential person she could work with. She said:

First of all, nutcase never crossed my mind. Stressed out and under demanding deadlines did, and that is what we ALL can relate to. There is never enough time in the day… I appreciated your honesty and sense of humor and vulnerability and it would make me hire you more because you are real, like me. But I can also see the other "type A" side of the story. Corporate Amercia wants to look polished and perfect. Yet underneath it all, there are a lot of stressed out people in that world just like ours. So stay real! And keep it funny…laughter is the best!

This made me feel like my instincts were okay. Hopefully there are other designers like this one who won't hold my sharing against me.

How much do you want to know about the people you work with?

How much is too much? How much of “ourselves” should we be?

Does being “polished” and “perfect” help us get clients?

And if you’re a web designer, would you still choose to work with me over someone who’s seemingly “got it all together”?

 

The post How much sharing is too much? appeared first on The Marketing Mix.

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