Here’s the latest from Jill Anderson of Jill Lynn Design:
Last month, I got a lead that turned into a $5000 project. How did this client find me? He Googled “WordPress developer Atlanta.” Evidently, as of today, my website ranks #2 for this phrase.
Here’s the icing on the cake. I didn’t spend anything on SEO. I did it myself. I’m not an SEO expert—but I am getting lots of good leads because of search engine rankings. So today, I’m going to tell you how I did it.
First, all the sites I build are SEO-ready because:
- I build responsive WordPress sites. Google is now giving higher rankings to responsive websites. If you want to be found using Google, and your site isn’t responsive—you’re worse-off than a needle in a haystack.
- I include SEO plugins. WordPress SEO by Yoast (my current favorite) allows you to easily update your page title and description in WordPress. Hint: These two elements are really important when it comes to Google finding your site.
- I make sure pages are structured appropriately. When a webpage is open, the text that appears in the browser bar is your title tag. I make sure this tag, and your website’s other informational tags are where they should be. I also make sure that by default, the title tags are grabbing relevant information like your business name and location.
For my site, I enhanced this SEO-friendly foundation by:
- Thinking about what people are searching for. When your ideal clients are looking for you (before they know you)—what will they search for? My prospects are searching for “WordPress developer Atlanta”—so I put those keywords in my home page title tag. If you want people to actually find you, the most important thing is narrowing it down. “Website designer” is huge. “Atlanta website designer” is smaller, but still pretty big. But pinpointing my specialty, “Atlanta WordPress developer” is specific enough to get results. What’s your niche market? Whether you’re an “annual report designer” or “book designer,” get specific and don’t forget to add your location.
- Adding human-readable description tags. When someone Googles “WordPress developer Atlanta,” my description tag shows up under my search result. My description isn’t just filled with keywords—it’s written to be read by humans. It says: I’m Jill Anderson, a web designer & developer in Atlanta. I’m passionate about crafting beautiful and responsive websites with HTML5, CSS3, and WordPress. The readability of your description tag can determine whether a prospect opens your site or someone else’s.
- Adding new content regularly. Google rewards you for frequently adding relevant content. This means content marketing, folks! Aside from having lots to say, this is why I blog regularly. Since I’m talking about what I do—I’m naturally using important keywords like design, development, and responsive websites. My blog posts link back-and-forth to each other. They are assigned to categories. I also have incoming and outgoing links to my guest posts on the Creative Freelancer Blog and the Marketing Mix Blog. Blog titles matter too! Anytime you can include keywords in your blog title—go for it. Just make sure you’re writing for humans first and search engines second.
SEO doesn’t have to be scary. By implementing these tips, you’ll be adding definite SEO mojo to your website. Keep in mind, all good things take time, commitment, and sometimes—help from others! No matter what, I encourage you to take charge of your SEO. Even if your cost-free efforts result in one project—they’ll be worth it.
* Number 2, courtesy, Shutterstock.