Menu
Cart 0

How excited should you be about your market?

Posted by Ilise Benun on

Now that most of my clients have chosen target markets, things are starting to happen. Some of them are thrilled to have finally found a market that is responding positively. Others are still struggling, especially because they just aren’t “excited” about their target market. What to do?

I spoke last week with Dianne Rohkohl, a freelance designer in Arizona, who is struggling with her focus on the healthcare market. She allowed me to record our discussion and share it with you. Listen here (14 minutes). The interview addresses these questions:

  • What if you’d rather eat paste than read the blogs within your target market?
  • If you’re not that excited about your current market, is that a reason to change?
  • Should you be passionate about everything you do?
  • How can you fully use your creativity and talents in a market that isn’t exciting?

For more on this…read this blog post from last Fall and my just-published column for HOW Magazine.  And if you still haven’t chosen your target market, or are wondering whether the one you’ve chosen is viable, sign up for the free mentoring session and we’ll figure it out together…

The post How excited should you be about your market? appeared first on The Marketing Mix.


Share this post



← Older Post Newer Post →