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How do I make social media productive?

Posted by Ilise Benun on

Last week, I did a presentation for ASPP with Allen Murabayashi, co-founder at PhotoShelter, where we talked about marketing strategies for photographers and small business owners.

Allen’s presentation, Social Studies: Understanding Social Media for Business, shared some really good insight and guidance about how to use Twitter, Facebook and Blogs to achieve the marketing goals you have. One of the most important points he made (with which I agree) is this: "Having lots of 'friends' is useless if you cannot get them to do what you want them to do."

You can’t tell from the slides what a sense of humor Allen has, but if you couldn’t be there to hear the presentation, at least you can see what he was presenting with…

Check out Allen’s post (and slides) here: http://blog.photoshelter.com/2010/05/social-studies-understanding-social-media-for-busi.html

The post How do I make social media productive? appeared first on The Marketing Mix.

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