It seems unfair to send someone a request, proposal or message—and get completely ignored—doesn’t it? Unfortunately, it happens all the time. In my latest article for Ad Age, Four Strategies to Increase Response From the Unresponsive, I look at why the silence might be happening, and share four tips to increase your chances of hearing back. Here’s the first tip:
- The 1-2 punch. Reach out more than once, like a 1-2 punch. Don’t even consider them two separate efforts. They’re two parts of the same effort, and the repetition says “I’m serious.”
* Boxing gloves, courtesy, Shutterstock.