This is Week 15 of a 52-week project/experiment in DIY marketing. Armed with nothing but a copy of the 2009 Grow Your Business Marketing Plan + Calendar and my bare wits, I'm applying the skills you need to grow a business in real time, day by day, and reporting on them week by week. I'll provide a topline of my experience here every Monday; see my companion blog, A Virgo's Guide to Marketing, for the full story, additional links and other marketing-related goodness.
Without getting too much into the nitty and the gritty, this week wasn't pretty from a marketing perspective (although it brought with it quite a bit of internal rhyming—go figger).
Life will happen from time to time, and some of those times, it happens with a vengeance. I had my Tuesday and my Friday stolen out from under me because of regular, old, garden-variety surprises that required dealing with, and the rest of the week was minimally productive from a marketing perspective (although I did quite a bit of marketing, with two formal events, a one-on-one meetup with a regular breakfast partner and some informal socializing (which, I have to say, I'm learning is all business-related, the more my professional and personal lives merge.)
Rather than beat myself up over things, these days, I prefer to take an analytical approach: what went awry, was there a way of predicting it, and is there a better way to recover from it next time? The good news is that in most cases, the answer is a resounding "yes," and if I pay attention to the lessons this past week has taught me, I may not be forced to repeat them.
To read about this week's lessons in detail, hop over to the Virgo Guide to Marketing for the full scoop, lessons inclusive.
The post Growing Your Business with Marketing, Week 15: Life happens appeared first on The Marketing Mix.