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Going towards results, or just going?

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a copywriting partner to designers, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

When I jog, I like having somewhere to go. And I go farther if I have an actual destination. Yesterday, I set my sights on my parents’ house, 6 miles away. I huffed and puffed, but I made it. Even if my destination is 7-11 to buy a bottle of water, it’s more exciting and rewarding to get somewhere specific.


But in business, what is my destination? Where am I trying to get to? I honestly haven’t thought about it much. Sure, I have a yearly financial goal. I know the clients I want to work with. But where the heck am I going? I really don’t know.

Perhaps some outside inspiration will help?

That’s why tomorrow’s destination is In Good Company in NYC—where Ilise will be doing a session called Marketing Up: Finding Clients with Real Budgets. If you’re in the New York area, maybe I’ll see you there?

What’s your destination? How did you pick it?

The post Going towards results, or just going? appeared first on The Marketing Mix.

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