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Finding my future in Chicago

Posted by Deidre Rienzo on

Hi, I'm Deidre. In my posts, I talk about my voyage down the road of self-employment as a website copywriter, my achievements and roadblocks along the way, and what I’m learning as I go (with Marketing Mentor as my guide).

Last week I talked about the future versions of us.

Obviously it’s hard to know exactly who the future you will be. But by knowing what we want in the future—we can start to make it happen now.

It makes me more excited for CFC, because by surrounding myself with experienced business owners, it will help me envision my future. The speakers have a wealth of experience, and I’m psyched to see what I can learn. The future me wants to be prepared, have a plan, find a great work-life balance, and make and manage a lot of money. That’s why I’m particularly looking forward to these sessions:

  • The Future of Freelancing, Ilise Benun
    Get ready for the changing needs of the marketplace. Ilise Benun will kick off the Conference with her perspective on recent economic changes that bode well for freelancers who are nimble enough to anticipate them and adapt. You’ll explore the latest business trends that are affecting freelancers, along with the top qualities you need to succeed in an ever-changing world.
  • Being a 24/7 Creative Pro, Steve Gordon Jr.
    Being a 24/7 creative pro does not mean giving your entire life over to your business. But it does mean that you have to carefully balance your work and home lives. Veteran freelancer Steve Gordon will share his favorite methods for achieving balance, from establishing a life outside of work to finding a person (spouse, friend, colleague or kid) who will keep you accountable when you let the lines between work and home life blur.
  • To Plan or Not to Plan?, Luke Mysse
    Most creatives don’t see the importance of a business plan—or don’t even know how to create one. In this session, Luke Mysse will show you why a concrete business plan is essential for every solopreneur. You’ll learn what should be included in your plan, plus steps for turning your plan into real-world actions. After all, as Yogi Berra said, “If you don’t know where you’re going, you’ll end up somewhere else.”
  • I Want to Make a Million Dollars! Monique Elwell
    Take your financial skills to the next level as you learn how to identify the metrics for your freelance business (average deal size; sales cycle; margin; etc), how to forecast and how to develop a long-term business plan (complete with revenue and expense targets) that you can actually stick to. (See more sessions.)

It’s also going to be great to network with people like me, who might be further along in their careers—and learn from them!

If you’re not going to CFC, make sure to join the CFC LinkedIn Group, where you ask questions, get advice, and share yours. It’s a powerful environment where you can really learn and grow.

Where do find inspiration for your future?

The post Finding my future in Chicago appeared first on The Marketing Mix.


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