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Expanding market, changing tagline?

Posted by Ilise Benun on

I realize now I should have provided more context for our tagline poll. One reason we’re doing this exercise is because Marketing Mentor is growing and changing once again. We have a strength in working with creative types and I personally love this market. But I see an opportunity to expand into other markets, especially into working with the staff members of small businesses, teaching staff members the "marketing mindset" because they often have the most significant contact with prospects and clients. If they don’t understand the marketing value of the way they talk on the phone, try to understand the needs of the clients and even know how to upsell or cross sell, the business will suffer.

So a new offering we’re working on for 2008 is a service that has yet to be named but will involve this training of small business staff. What do you think of this idea? Do you see a need for it?

The post Expanding market, changing tagline? appeared first on The Marketing Mix.

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