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Drive Time Networking

Posted by Ilise Benun on

I had the evening open when I arrived in Seattle on Monday night (for my "Pricing Secrets for Designers" talk for the local chapter of AIGA on Tuesday) and because I must practice what I preach, I decided to find some networking to do.

So I went to Biznik.com to see what events were happening. There was one in Tacoma that was being hosted by Dan McComb and Lara Eve Feltin, the co-founders of Biznik. One of the incredible features of Biznik is that not only can you see what’s happening, you can also see who’s attending and, in my case, try to hitch a ride with someone, especially since I wasn’t exactly sure where Tacoma was.

As it turned out, it was Dan and Lara themselves who graciously swung by my hotel and picked me up. We had about an hour drive each way — invaluable networking time — to talk about all sorts of issues faced by the market we are all trying to support: they call that market "indie professionals" — we have been calling them "creative solopreneurs" — but it’s all the same.

Independent is good, most of the time, but it can also be isolating. If I had tried to be "independent" or "self sufficient" in getting myself to Tacoma, I wouldn’t have had that ‘drive time’ to network with Lara and Dan.

What other in-between, non-traditional networking opportunities have you taken advantage of lately?

The post Drive Time Networking appeared first on The Marketing Mix.


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