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Download this

Posted by Ilise Benun on

I know iTunes and the iPod have revolutionized the way people listen to music and information but I just can’t stand having anything in my ear, so I’m not really in the loop. But from a marketing point of view, I know I need to be involved, so for now I’m piggybacking on other people’s efforts by saying "yes" anytime someone asks for an interview. That happened twice last week, so here’s the first:

I was interviewed by Peter Clayton of Total Picture Radio, which promotes itself this way:

Total Picture Radio (TPR), is a playground for your brain, presenting a "total picture" of emerging trends, thought leaders, and for-real gurus to help high-potential professionals like you succeed in your career goals. We are here to fill the media vacuum regarding career advice and advocacy by providing the latest trends, knowledge, actionable information and resources to our listeners.

Here are some of the questions Peter Clayton asked me in our 22-minute interview:

  • Are you seeing any trends? Are your clients having success — or problems with any specific areas of marketing and promotion?
  • What is the single most important thing you need to do to promote your personal brand?
  • What inspired you to write Stop Pushing Me Around: A Workplace Guide for the Timid, Shy, and Less Assertive?
  • At one time or other, everyone seems to have a boss from hell. Abusive, abrasive, condescending, a tyrant — is there anything you can do in that situation short of quitting?
  • A lot of people hate to give presentations to a group of colleagues, can you give us some advice on how to avoid stage fright?
  • Networking skills are covered extensively in your book. And of course, networking is key — and it can’t all happen on Linkedin. What are some techniques you teach.
  • In shyness a generational thing? Are millenials less shy and more assertive than their parents?
  • How do you help shy people conquer a job interview?

Listen or download here.

The post Download this appeared first on The Marketing Mix.


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