One of the biggest obstacles I see preventing people like you from developing great content — whether email newsletters, white papers, blog posts and more – is the belief that you have to come up with something original.
This is simply not true, not to mention impossible!
I go into this in detail in the new 30 Minutes a Day Marketing Plan for Creative Professionals – outlining 4 different ways to tap into your content, making it supremely easy to create content that is superbly relevant to your best prospects.
Sound too good to be true? It’s not.
Here’s an excerpt from the plan:
Whether you believe it or not, you do have something to say — we all do.
And none of it is original.
So donʼt worry if you canʼt come up with an idea no oneʼs ever expressed before. In fact, sometimes what people need more is a reminder of what they already know or a reaffirmation of what they’re already doing.
So go ahead — dare to be unoriginal!
Content marketing is one of the best ways to cultivate your important business relationships. Use your content to….
- Be a Problem Solver like Stephanie Helline of Strategic Design Studio with herwhite papers for the healthcare market.
- Be a Tipster like Karen McElmoyle and her communication tips.
- Be a Critic like Roberto Blake does via YouTube.
- Be a Reporter (like Lamfers & Associates does on their blog).
Want to know more? Download the plan now.
Also, check out my latest HOWLive podcast with Kristian Andersen, designer-turned-venture capitalist (of all things!) about how he learned to invest in his clients’ businesses and reap the reward that comes along with that risk.
If you want to kick the new year off right, start with a free mentoring session. Here’s to a prosperous 2016!
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