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Doing first things first (with a little help from your clients)

Posted by Ilise Benun on

A funny thing happened on the way to writing my FAQs: I ran out of steam. Again and again and again.

No matter how many times I’d get asked "why does this cost so much?" or "how come I can’t have the layered Photoshop file?" or any other common query, I could not get myself to buckle down and write them. I’m bad with blue-sky projects, good with structure and deadlines.

And then, one day, I got an email query asking one of those questions. I did not feel like calling up and explaining one more time. And I had no FAQ section to point her to. So I sat down and spent 45 minutes composing an answer. A really good one, that was water-tight and bulletproof and explained everything calmly, rationally and completely.

And when I was done, I realized that not only did I now have a "boilerplate" email I could reuse time and again with a little tweaking, but that I had also written a signal entry for my planned FAQs.

Now I look for taskmasters—deadlines in disguise. Requests for interviews, guest blog opportunities, email queries all become opportunities to add to the oeuvre, instead of inconveniences that must be dealt with.

Of course, now that I’ve discovered this little trick, I’m always looking for more ways to turn things to my advantage. Any suggestions? Stuff I’m missing?

The post Doing first things first (with a little help from your clients) appeared first on The Marketing Mix.


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